We're a digital agency on a mission*

We are a lean & green digital agency based in the stunning Cotswolds. We make websites, mobile apps and provide digital assistance for companies of all sizes. We especially love helping businesses that are in tune with the planet.

Start a project See our work What mission?

At initi we believe in helping businesses that are in tune with the planet. Our mission is to become Climate positive
for ourselves and for our clients

We help businesses that are, or aim to be:
Environmentally friendly (sustainable, eco-friendly)
Animal friendly (vegan, animal care)
Help people (community, financial, education)

And we help business that aren't, to be better

We aim to do our bit, so for every project we take on, we will do our bit, giving back to the planet or donating to charity.

After all, looking after our world is looking after ourselves, our clients and their consumers

It's also good for business

92% of consumers say they have a more positive image of a company when they stand up for an environmental issue

Cone Communications 2017

Websites take their toll on the planet too.

Did you know…

A website, like ours, over a year, with 10,000 monthly page views, produces 78.6kg of CO2 equivalent.

That's the same weight as 0.52 sumo wrestlers and as much CO2 as boiling water for 10,650 cups of tea

This web page emits the amount of carbon that 4 trees absorb in a year.

and 183kWh of energy, that’s enough electricity to drive an electric car 1,168km.

What We Do

We are lean, and pack a focused punch


From small startups who need some digital expertise, to large multinational businesses looking for better results, we've helped various shaped and sized businesses.


We build, utilise, shape and deploy sites, apps, and software. We're ready to help you whatever your development needs are.

Mobile Apps

Apps have a specific purpose, and help get your services and brand into customers pockets, we can help you understand if an app is what you need and what your options are.


We work with some extremely talented designers and agencies - which means we can help pick the right type of designs for your project without you having to do the leg work.


Selling online is easier than you think, we can help you setup from scratch, or improve your results.

Learn more


We have over 20 years digital experience, so whatever it is, we're pretty sure we can help, just get in touch

Why the blue dot in your logo?

Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives... There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known.

Carl Sagan, Pale Blue Dot, 1994

Recent Work

We love what we do, check out some of our latest work

Our work for Threads and Fibre

Threads & Fibre

We recently helped Sophie Golden, who studied Visual Merchandising at The London School of Fashion start her new sustainable fashion company Threads & Fibre.

Visit website

“My business is an online clothing shop and the website experience was vital if this was going to be successful. Having explored various options based on referrals for the right website designer, I narrowed it down to the skills of Initi. They didn’t disappoint and I owe so much gratitude for their efforts in helping me create the vision for my online business. They made it easier then I could have imagined to create my online business and understood what I was trying to achieve from the get go. Without hesitation, highly recommended. ”

Sophie Golden
Sophie Golden Founder
Our work for The Cotswold Box Company

The Cotswold Box Company

We helped Becky Arnold, founder of the Cotswold Box Company take her business online. They sell artisan products that are created locally and are committed to reducing waste. The gift boxes and wrap are fully recyclable and all greeting cards come naked (no plastic sleeves). Their partners are hand selected and all respect our planet too!

Visit website

“Initi helped us with all of our digital needs, from the logo creation, migration from our first website to Shopify and the online store creation and optimisation. They helped with every single online aspect. We're so happy with our site and would highly recommend Initi to anyone.”

Becky Arnold
Becky Arnold Founder
Get In Touch

Start a Project / Get in Touch

We are a different type of agency. We want to help good causes, and we want to do it be being lean and not wasting budget on unnecessary extras.

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Initi Limited, Company Number: 13295153